5-7 Ottobre 2021

Vi aspettiamo a Packaging Premiere Collection 2021

Packaging Première Collection


Location

This event will take place at PAC (Padiglione d’Arte Contemporanea) – the Contemporary Art Pavilion.


Purpose

The "Collection" format was distinct from the standard annual fair. Its primary purposes were:

  1. Elite Networking: It served as a restricted-access, invitation-only gathering for top-tier managers, designers, and major luxury brands (Fashion, Beauty, Jewelry, Fine Food, and Spirits).
  2. High-End Showcase: The focus was strictly on "Deluxe Packaging"—the materials and designs used by prestige brands to convey exclusivity and craftsmanship.
  3. The "Avant-Garde" Initiative: A major focus was the Avant-Garde project, which highlighted the most innovative and sustainable packaging solutions of the year, rewarding unconventional design and "green" luxury.
  4. Reigniting the Industry: Coming after several postponed events in 2020 and early 2021, its purpose was to provide a safe, high-quality physical space to discuss market trends and restart business-to-business collaborations before the full-scale 2022 event.