29 -30 January 2020

Stand C41

PDC 2020 TITOLO


Location

This event will take place at Paris Expo Porte de Versailles (Hall 7.2).


Purpose

PCD 2020 served as the primary meeting point for the "Prestige" and luxury beauty packaging sectors. Its core objectives were:

  1. Luxury & Technical Synergy: Bringing together the marketing and R&D departments of luxury brands (e.g., Chanel, LVMH, Coty) with packaging manufacturers to solve technical challenges in design.
  2. The PCD Innovation Awards: This is the "Titolo" aspect—awarding the best packaging launched on the market in the previous year. Categories included personal care, makeup, and fragrance, with a heavy focus on aesthetic "titles" of excellence.
  3. Sustainability vs. Premiumization: The 2020 edition was a turning point where the industry began to shift heavily toward "sustainable luxury." The purpose was to showcase that high-end packaging (heavy glass, gold foils) could also be refillable or recyclable.
  4. ADF & PCD Co-location: By hosting the Aerosol & Dispensing Forum alongside PCD, the event ensured that technical spray/pump experts were in the same room as the creative designers.